# Beauty and wellness: Keep every chair booked, not just the ones the feed fills. The 3pm no-shows, consults never turn into treatment plans, and the DM from midnight gets a reply at noon. We run the content and booking funnel, cut no-shows with reminders that work, and rebook every client on time. For: Derma clinics, med spas and salons. Works with: Zenoti, Boulevard, Vagaro, Mindbody, Practo, Instagram, WhatsApp, Meta. ## Heard at the front desk this week Beauty and aesthetics is a full-calendar business. Every empty slot is margin you don't get back. > "The 3pm no-showed. So did the 4:30." (Front desk, Tuesday) > "Consults are full. Treatment plans aren't." (Clinic director) > "Someone DMed about laser at midnight. We replied at noon." (Social media manager) > "All our before and afters are on one person's phone." (Lead aesthetician) > "Her package sessions expired and now she's upset." (Front desk manager) > "I'm on the phone while a client waits at the desk." (Receptionist) ## From a reel to a regular How a client finds you, books, gets treated and comes back, and where they quietly drop away. ### 1. Discover - **Today:** Growth depends on whoever posts that week. Meta lead ads bring names that never get called. - **With us:** A content calendar of reels, results and education, lead ads with instant replies, and a Google profile with reviews that match your work. - **Tools:** Instagram, Meta, Google Business Profile, Practo - **We track:** Enquiries per week by source ### 2. Consult - **Today:** DMs, WhatsApps and calls are answered between clients. Consult slots get booked, but deposits rarely are. - **With us:** Every enquiry answered in minutes, consults booked straight into your calendar with a deposit and an intake form that covers skin type, history and goals. - **Tools:** WhatsApp, Zenoti, Boulevard - **We track:** Enquiry to consult rate ### 3. Treat - **Today:** A treatment plan is discussed in the room and forgotten at the desk. Consent forms are on paper. - **With us:** The plan, quote and package are sent before the client leaves, consent and photos are digital and filed to their record. - **Tools:** Zenoti, Aesthetic Record, DocuSign - **We track:** Consult to treatment rate ### 4. Aftercare - **Today:** Aftercare instructions are a printed sheet. Questions arrive by WhatsApp to a personal number. - **With us:** Aftercare messages go out by treatment, check-ins on day two and seven, and anything clinical routes to the right practitioner. - **Tools:** WhatsApp, Boulevard - **We track:** Post-treatment issues caught early ### 5. Rebook - **Today:** Clients rebook if they remember. Neurotoxin clients come back at five months instead of three. - **With us:** Rebooking prompts at the right interval for each treatment, waitlists that fill cancellations, and reminders that cut no-shows. - **Tools:** Zenoti, Vagaro, Google Calendar - **We track:** Rebooking rate and no-show rate ### 6. Membership - **Today:** Packages are sold, then left to expire. Retail skincare is offered when someone remembers. - **With us:** Memberships with clear value, package usage tracked with nudges before expiry, and retail recommendations tied to each treatment. - **Tools:** Boulevard, Shopify, Razorpay - **We track:** Active members and retail attach rate ## What we take on for clinics and salons ### Content that books Reels, results posts and education on a steady calendar, shot with your team and edited by ours, with DMs answered quickly. - Monthly content shoots - Before and after posts with consent - DMs and comments answered ### Lead ads that get called Meta and Google campaigns per treatment, with every lead answered within minutes by WhatsApp and booked into a consult. - Treatment-level campaigns - Instant WhatsApp replies - Cost per booked consult, not per lead ### Booking and reminder automation Deposits at booking, confirmations and reminders that people actually reply to, and a waitlist that fills a cancelled slot within the hour. - Deposits and card on file - WhatsApp confirmations - Waitlist auto-fill ### A front desk that never drops a call A remote front desk team in India that answers calls, WhatsApps and DMs, books and reschedules, and follows up on every consult. - Calls, chats and DMs covered - Consult follow-ups - Package and membership questions ### A brand that looks like your results Identity, clinic signage, treatment menus and social templates that feel as considered as the treatments themselves. - Identity and treatment menu - Signage and print - Social templates ### Reviews that reassure Review requests after great results, replies to every review and a rating that settles the nerves of first-time clients. - Timed review requests - Replies in your voice - Google and Practo profiles ## We already speak clinic. Nobody will ask what HydraFacial or PRP means. Consults - Treatment plans - Packages - Memberships - Neurotoxins - Fillers - Laser hair removal - Chemical peels - HydraFacial - PRP - Before and afters - Consent forms - Aftercare - Deposits - No-shows - Rebooking - Waitlists - Provider utilisation - Retail attach - Treatment intervals ## Built around the systems you run - **Booking and practice:** Zenoti, Boulevard, Vagaro, Mindbody, Fresha, Aesthetic Record - **Discovery:** Instagram, Meta, Google Business Profile, Practo, TikTok - **Messaging:** WhatsApp, Instagram DMs, Gmail - **Payments and retail:** Razorpay, Stripe, Square, Shopify - **Forms and consent:** DocuSign, Typeform - **Reporting:** Google Sheets, Looker Studio ## The numbers we'd move together - **Consult to treatment.** Of the consults you hold, how many leave with a treatment booked or a plan bought. - **No-show rate.** Share of booked appointments that don't arrive, which deposits and good reminders bring down fast. - **Rebooking rate.** Clients who book their next visit at the right interval for their treatment. - **Provider utilisation.** Booked hours as a share of available hours, per provider and per room. - **Cost per booked consult.** Ad spend divided by consults that actually happened, not by form fills. - **Active memberships.** Members paying each month, and how many sessions they use. ## Clinical questions go to clinicians. Our front desk team books, reschedules, follows up and answers questions about pricing, packages and preparation. Anything about suitability, side effects or medical history goes straight to your practitioners. Before and after photos are only used with written consent. Client records and photos stay in your practice software, accessed by role, under the data protection rules where you operate, such as HIPAA in the US or the DPDP Act in India. Ads avoid promising results. - No clinical advice from non-clinical staff - Written consent for every photo used - Records stay in your practice software - Ads written without guaranteed outcomes - Access by role, logged ## Outcomes we deliver for clinics and salons - [Retention and repeat](https://legendarygrowthsolutions.com/solutions/retention): Rebooking, memberships and fewer no-shows. - [Speed to lead](https://legendarygrowthsolutions.com/solutions/speed-to-lead): Every DM, WhatsApp and lead form answered in minutes. - [Lead generation](https://legendarygrowthsolutions.com/solutions/lead-generation): More consults from social, search and lead ads. > **Start with a clinic audit.** We look at your calendar, enquiries, no-shows and rebooking for the last quarter and show you where the empty slots come from. ## Questions ### Do you work with our booking software? We work with Zenoti, Boulevard, Vagaro, Mindbody, Fresha and Aesthetic Record, and with Practo in India. Reminders, rebooking and reporting all run from the calendar you already use. ### Can you really reduce no-shows? Yes, mostly through deposits at booking, confirmations people reply to on WhatsApp, and a waitlist that fills the gaps. We measure the no-show rate before and after so you can see it. ### Will your team answer medical questions? No. They handle bookings, pricing, packages and preparation, and pass anything clinical to your practitioners straight away. ### Do you shoot the content? We plan the shoots, direct them with your team on site or come in for monthly shoot days, and do all the editing and posting. ### We have more than one clinic. Does that work? Yes. Each location gets its own profile, calendar and reporting, with one team and one lead across all of them. ## Other industries we work in - [Insurance](https://legendarygrowthsolutions.com/industries/insurance) - [FinTech and wealth](https://legendarygrowthsolutions.com/industries/fintech) - [Legal](https://legendarygrowthsolutions.com/industries/legal) - [Cannabis retail](https://legendarygrowthsolutions.com/industries/cannabis) - [D2C and ecommerce](https://legendarygrowthsolutions.com/industries/d2c) [Book a clinic audit](https://legendarygrowthsolutions.com/contact?interest=growth-audit&industry=beauty-wellness) or email hello@legendarygrowthsolutions.com. Markdown twin of https://legendarygrowthsolutions.com/industries/beauty-wellness.