# Cannabis retail: Fill the store when you can't run the ads everyone else can. Meta pulls the ad, Google won't take it, and the phone rings forty times a day asking if you're open. One deployed team runs your social, SEO, menus, reviews, store design and support center, the way we do for Off The Charts. For: Dispensaries and cannabis retailers. Works with: Dutchie, Jane, Leafly, Weedmaps, Treez, Alpine IQ, Google Business Profile, Instagram. ## Heard around the store this week Running a dispensary means doing retail with half the marketing toolbox taken away. > "Meta took the post down. It was a photo of the storefront." (Marketing manager) > "The menu says we have it. The shelf says otherwise." (Budtender, explaining to a customer) > "Are you open? Do you have the Blue Dream pre-rolls?" (The phone, forty times a day) > "One bad Saturday and we're down to 4.3 stars." (General manager) > "We start planning 4/20 on 4/18. Every year." (Owner) > "Why are we texting people who opted out?" (Compliance lead) ## From a search to a regular How a customer finds you, orders and comes back, and where the visit usually leaks. ### 1. Discover - **Today:** Paid ads are mostly off the table, so discovery depends on a Google profile, a Weedmaps listing and word of mouth. - **With us:** Local SEO for "dispensary near me", a fully worked Google Business Profile per store, organic social and listings that are complete and current. - **Tools:** Google Business Profile, Weedmaps, Leafly, Instagram - **We track:** Map views and direction requests ### 2. Browse - **Today:** The online menu drifts from the shelf. Strains sell out in store and stay listed online; new drops go up a day late. - **With us:** Menus sync from your POS to every marketplace and your own site, with clear product photos, THC and terpene details, and drops listed the hour they land. - **Tools:** Dutchie, Jane, Treez, Flowhub - **We track:** Menu-to-shelf accuracy ### 3. Order - **Today:** Online orders come in, but pickup windows slip and customers call to check if it's ready. - **With us:** Order confirmations, ready-for-pickup texts and curbside check-in, so the counter isn't the help desk. - **Tools:** Dutchie, Twilio, WhatsApp - **We track:** Online order pickup rate ### 4. Visit - **Today:** The store layout was set at opening. Busy hours queue at one register while the education wall goes unread. - **With us:** Store design and merchandising that move people through, signage and menus boards that sell, and budtender talking points for each drop. - **Tools:** Figma, In-store menu boards - **We track:** Basket size ### 5. Loyalty - **Today:** Points exist, but texts go out in blasts, opt-outs slip through and nobody knows which deals bring people back. - **With us:** Loyalty and SMS segmented by what people buy, consent tracked properly, and every daily deal measured by return visits. - **Tools:** Alpine IQ, Springbig, Dutchie - **We track:** Loyalty enrollment and visit frequency ### 6. Return - **Today:** Happy customers rarely leave reviews; unhappy ones always do. The phone line stays the only way to reach you. - **With us:** Review asks after good visits, replies to every review in your voice, and a support center that answers calls, texts and DMs for every location. - **Tools:** Google Business Profile, Yelp, Instagram, Aircall - **We track:** Rating and review volume > **Client story, Off The Charts:** Social, store design, online reputation and a support center, run by a single deployed team instead of four separate vendors. ## What we take on for dispensaries ### Social that stays up A posting calendar, content and community management built around each platform's cannabis rules, so accounts grow instead of getting flagged. - Instagram, TikTok and X - Drops, vendor days and events - Community replies and DMs ### Found on maps and search Local SEO, Google Business Profile for every store, and listings on Weedmaps and Leafly that rank and convert. - "Dispensary near me" pages per store - Google posts, photos and Q&A - Marketplace listing upkeep ### Reviews and reputation Review requests after good visits, replies to every review, and early warning when one location starts slipping. - Google, Yelp and marketplace reviews - Replies in your voice - Location-level monitoring ### A support center for every store A team that answers "are you open?", stock checks, order status and loyalty questions by phone, text and DM, for every location. - Calls, texts and DMs answered - Stock and order lookups - Escalations to the store manager ### Brand and store design A brand that works on packaging, signage, menus and social, and a store layout that moves people from the door to the register. - Identity and guidelines - Store layout and signage - Menu boards and print ### Menus, loyalty and SMS Menus synced from POS to every channel, loyalty segments that make sense, and SMS that respects opt-outs and state rules. - POS to marketplace menu sync - Segmented loyalty texts - Consent and opt-out tracking ## We already speak dispensary. Your managers won't need to explain a drop, a vendor day or 280E. Budtenders - Drops - Daily deals - Vendor days - Pre-rolls - Flower - Edibles - Concentrates - Terpenes - Basket size - Menu sync - Seed to sale - Metrc - 280E - Age gating - Curbside pickup - 4/20 - Green Wednesday - Loyalty points - Opt-in SMS ## Built around the systems you run - **Point of sale:** Dutchie, Treez, Flowhub, Cova, Blaze - **Menus and marketplaces:** Dutchie, Jane, Weedmaps, Leafly - **Loyalty and SMS:** Alpine IQ, Springbig, Fyllo - **Compliance:** Metrc, BioTrack - **Social and reviews:** Instagram, TikTok, X, Google Business Profile, Yelp - **Support:** Aircall, WhatsApp, Zendesk ## The numbers we'd move together - **Basket size.** Average order value in store and online, and which drops and deals move it. - **Visit frequency.** How often loyalty members come back, by segment and by store. - **Review rating and volume.** Your Google rating per store, new reviews per month and response time. - **Map actions.** Calls, direction requests and website clicks from Google Business Profile, per location. - **Menu accuracy.** Products listed online that are actually on the shelf, checked daily. - **Calls answered.** Share of calls, texts and DMs answered, and how many turned into an order. ## Marketing inside the rules, store by store. Cannabis marketing rules change by state and by platform. We plan around them: age-gated sites, no health claims, nothing that appeals to minors, and SMS only to people who opted in, with every opt-out honoured. Where paid ads aren't allowed, the work moves to the channels that are: search, maps, marketplaces, organic social, email, loyalty and the store itself. - Age gate on every owned channel - No medical or health claims - Opt-in and opt-out tracked for SMS - Platform rules checked before every post - State packaging and signage rules respected ## Outcomes we deliver for dispensaries - [Retention and repeat](https://legendarygrowthsolutions.com/solutions/retention): Loyalty and SMS that bring regulars back more often. - [Customer support](https://legendarygrowthsolutions.com/solutions/customer-support): Every call, text and DM answered, for every store. - [Lead generation](https://legendarygrowthsolutions.com/solutions/lead-generation): More foot traffic from search, maps and social. > **Start with a dispensary audit.** We check your listings, menus, reviews, social and phone line across every store, and show you where visits are being lost. ## Questions ### Can you run paid ads for a dispensary? Where the platform and your state allow it, yes, such as on some programmatic and cannabis-specific networks. Most of the growth comes from search, maps, marketplaces, organic social and loyalty, which is where we focus. ### Do you work with our POS and menu? We work with Dutchie, Treez, Flowhub, Cova and Blaze, and with Jane, Weedmaps and Leafly menus. The aim is one source of truth for what's on the shelf. ### How do you keep social accounts from being banned? By knowing each platform's rules: no sale offers or prices on Meta, no product shots that look like advertising, careful captions and age-appropriate content. Accounts we run grow steadily instead of getting flagged. ### Can the support center handle multiple locations? Yes. The team works from a shared playbook with store-level details like hours, stock and managers, and routes anything urgent to the right store. ### What did you do for Off The Charts? One deployed team ran their social media, store design, online reputation and support center, replacing four separate vendors with a single team and one point of contact. ## Other industries we work in - [Insurance](https://legendarygrowthsolutions.com/industries/insurance) - [FinTech and wealth](https://legendarygrowthsolutions.com/industries/fintech) - [Legal](https://legendarygrowthsolutions.com/industries/legal) - [Beauty and wellness](https://legendarygrowthsolutions.com/industries/beauty-wellness) - [D2C and ecommerce](https://legendarygrowthsolutions.com/industries/d2c) [Book a dispensary audit](https://legendarygrowthsolutions.com/contact?interest=growth-audit&industry=cannabis) or email hello@legendarygrowthsolutions.com. Markdown twin of https://legendarygrowthsolutions.com/industries/cannabis.