# Paid ads: Paid ads that pay for themselves, and show it.

Google, Meta, ChatGPT and Bing ads, all run against one number: what you can afford to pay for a customer.

Works with: Google Ads, Meta, ChatGPT, Microsoft Bing, YouTube, LinkedIn, Google Analytics, Tag Manager.

## Platforms we run

- [Google Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/google-ads): Search, Shopping, Performance Max and YouTube campaigns that reach buyers as they search.
- [Meta Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/meta-ads): Facebook, Instagram and WhatsApp ads with creative that stops the scroll and sells.
- [ChatGPT Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/chatgpt-ads): Early, careful tests of ads in ChatGPT, paired with AI visibility.
- [Bing Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/bing-ads): Microsoft Advertising on Bing and Copilot, with LinkedIn targeting for B2B.

## Where your ads run, and how we measure them

- **Search:** Google Ads, Microsoft Bing, YouTube
- **Social:** Meta, Instagram, Facebook, WhatsApp, LinkedIn
- **AI:** ChatGPT, Copilot
- **Tracking:** Google Analytics, Tag Manager, Search Console

## Tracking decides who sees your ads

Google and Meta find more people like the ones you tell them converted. If tracking counts page views or junk form fills, the platforms go find more of those. If it reports real buyers, they find more buyers.

So before we change a single campaign, we set up tracking that follows a lead all the way to a sale: from the click, through the phone call or WhatsApp chat, into your CRM, and back to the platform.

- GA4 and Tag Manager set up properly
- Meta Conversions API and Google enhanced conversions
- Phone call tracking, with a number per campaign
- WhatsApp chats counted as leads
- Offline conversions: CRM sales sent back to Google and Meta
- Junk leads excluded, so they're never optimised for

## Which platform for which goal?

|   | Google | Meta | ChatGPT | Bing |
| --- | --- | --- | --- | --- |
| Reaches people | Searching | Scrolling | Asking AI | Searching at work |
| Best for | High-intent leads | D2C and demand | Early-mover tests | B2B |

## Offline conversions: teaching the platform who buys

Most sales happen after the click, on a call or in your CRM. We send them back, so the next ad finds a buyer.

1. **Ad click**: Google or Meta
2. **Call or form**: Tracked number or form
3. **Sale in CRM**: Marked as won
4. **Sent back**: As an offline conversion
5. **Better audience**: More people who buy

## Works best with

- [Website development](https://legendarygrowthsolutions.com/services/website-development): Ads only work if the landing page converts.
- [Ecommerce websites](https://legendarygrowthsolutions.com/services/website-development/ecommerce): Stores built for paid traffic and product feeds.
- [Social media](https://legendarygrowthsolutions.com/services/social-media): Organic content that feeds and supports ad creative.

## Questions

### How much should we spend?

Start from your target cost per customer. We'll recommend a test budget big enough to learn from.

### Who pays the platforms?

You do, directly, in your own ad accounts. Our fee is agreed separately.

### Already running ads?

We'll audit your accounts and show you wasted spend before you commit.

### Most of our sales close on the phone. Can you track that?

Yes. Each campaign gets its own tracked number, calls are logged with their source, and the ones that turn into sales go back to Google and Meta as offline conversions.

## Related services

- [Digital marketing](https://legendarygrowthsolutions.com/services/digital-marketing)
- [SEO](https://legendarygrowthsolutions.com/services/digital-marketing/seo)
- [AI visibility](https://legendarygrowthsolutions.com/services/digital-marketing/ai-visibility)
- [PR](https://legendarygrowthsolutions.com/services/digital-marketing/pr)
- [Reputation management](https://legendarygrowthsolutions.com/services/digital-marketing/reputation-management)

[Get an ads review](https://legendarygrowthsolutions.com/contact?interest=digital-marketing) or email hello@legendarygrowthsolutions.com.