# Bing Ads: Bing Ads: the searches your competitors ignore.

Microsoft Advertising reaches people searching on Bing and Copilot, often at work and on desktop, usually at lower cost than Google.

Works with: Microsoft Bing, Copilot, LinkedIn, Google Ads.

## Why Bing is worth a look

- Default search on Windows and Edge
- Strong for B2B and desktop buyers
- Target by LinkedIn company and job
- Often cheaper clicks than Google
- Ads inside Copilot answers
- Quick start: import Google campaigns

## What we do

### Search campaigns

Imported from Google, then tuned for Microsoft's audience.

### LinkedIn targeting

Bid up for the companies and roles that buy.

### Copilot placements

Ads alongside Copilot answers where they fit.

## Works best with

- [Google Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/google-ads): Bing works best as an extension of a well-run Google account.
- [ChatGPT Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/chatgpt-ads): Another way to reach people asking AI.

## Questions

### Is Bing big enough to matter?

For B2B and professional services, often yes: a smaller share, but valuable and cheaper.

### Can you copy our Google campaigns?

As a start, then we tune bids and targeting for Bing's audience.

## Related services

- [Paid ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads)
- [Google Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/google-ads)
- [Meta Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/meta-ads)
- [ChatGPT Ads](https://legendarygrowthsolutions.com/services/digital-marketing/paid-ads/chatgpt-ads)

[Get a Bing Ads plan](https://legendarygrowthsolutions.com/contact?interest=digital-marketing) or email hello@legendarygrowthsolutions.com.