# Lead generation: More of the right enquiries, and fewer of the wrong ones.

Cheap leads that never answer aren't growth. We build the channels that bring in the people you actually want, from search, ads, social and referrals, and track each one through to a signed customer.

Works with: Google Ads, Meta, Google Business Profile, Search Console, LinkedIn, Google Analytics, HubSpot.

## From a search to a signed customer

Every channel ends in the same place: your CRM, with a source attached.

1. **Get found**: Search, maps, AI answers
2. **Get chosen**: Pages, reviews, proof
3. **Capture**: Calls, forms, chats
4. **Qualify**: Scored and routed
5. **Track to revenue**: Source to signed

## What it looks like in your industry

The channels change by industry. The discipline of tracking each lead to revenue doesn't.

### [Insurance](https://legendarygrowthsolutions.com/industries/insurance): Quote requests by line

Search and Local Services ads for each line you write, landing pages per line and referral asks built into renewals.

"Home insurance near me" -> Line-specific page -> Quote intake -> Producer in AgencyZoom

### [FinTech and wealth](https://legendarygrowthsolutions.com/industries/fintech): Households, not form fills

SEO for the questions people research before choosing an adviser, advisor LinkedIn, webinars and center-of-influence programmes.

Retirement question searched -> Approved guide -> Discovery call booked -> Prospect in Wealthbox

### [Legal](https://legendarygrowthsolutions.com/industries/legal): Signed cases by practice area

Google LSA, legal SEO by city and practice area, and showing up when people ask AI assistants for a lawyer.

"Injury lawyer near me" -> LSA or practice page -> Call answered -> Consult booked

### [Cannabis retail](https://legendarygrowthsolutions.com/industries/cannabis): Foot traffic without ads

Google Business Profile per store, local SEO, marketplace listings and organic social that stays within the rules.

"Dispensary near me" -> Map listing -> Menu browsed -> Order for pickup

### [Beauty and wellness](https://legendarygrowthsolutions.com/industries/beauty-wellness): Booked consults per treatment

Reels and results content, Meta lead ads per treatment and instant WhatsApp replies that book the consult.

Reel seen -> Lead ad -> WhatsApp reply -> Consult with deposit

### [D2C and ecommerce](https://legendarygrowthsolutions.com/industries/d2c): First orders at a CAC that pays back

Meta and Google run on new-customer CAC, a weekly creative pipeline and influencer seeding that's tracked to orders.

Creative tested -> PDP visit -> First order -> Payback tracked

## What goes into it

### Search and AI visibility

SEO, local SEO and showing up in AI answers for the searches that lead to a sale.

### Paid ads

Google, Meta, Bing and ChatGPT ads, run against cost per customer, not cost per click.

### Pages that convert

Landing pages per offer, fast and clear, with tracking on every call and form.

### Reputation

Reviews that make the decision easy for people who have already found you.

### Social

A steady posting rhythm and community work that keeps you in front of people.

### Attribution

Every lead tagged with its source in your CRM, so budget follows what signs.

## What we measure

- **Cost per customer.** Spend divided by people who actually bought or signed, by channel.
- **Lead quality.** Share of leads that reach a real conversation and match who you want.
- **Channel mix.** How much of your pipeline depends on one channel, and how that changes.

## How we roll it out

1. **Trace last quarter.** We follow last quarter's leads from source to outcome to see what actually works.
2. **Fix the leaks.** Tracking, landing pages and response speed first, so new spend isn't wasted.
3. **Build the channels.** Search, ads and social, added one at a time with clear targets.
4. **Report monthly.** Cost per customer by channel, in plain language, with what we'll change next.

## Questions

### Do you guarantee a number of leads?

No. We agree targets for cost per customer and lead quality in the audit, and report against them every month. Guaranteed lead counts tend to produce leads nobody wants.

### Can you work with our existing agency?

Yes. We often run the tracking, pages and response side while an existing agency runs ads, and everyone works from the same numbers.

### How soon will we see results?

Paid channels show signal within weeks. SEO and reviews compound over months. We plan the mix so something is working early while the slower channels build.

## Other outcomes

- [Speed to lead](https://legendarygrowthsolutions.com/solutions/speed-to-lead)
- [Back-office automation](https://legendarygrowthsolutions.com/solutions/back-office-automation)
- [Customer support](https://legendarygrowthsolutions.com/solutions/customer-support)
- [Retention and repeat](https://legendarygrowthsolutions.com/solutions/retention)
- [Reporting and dashboards](https://legendarygrowthsolutions.com/solutions/reporting)

[Talk about lead generation](https://legendarygrowthsolutions.com/contact?interest=digital-marketing) or email hello@legendarygrowthsolutions.com. Markdown twin of https://legendarygrowthsolutions.com/solutions/lead-generation.